Omnichannel Fulfillment
One Stock Pool
for Every Sales Channel.

Multichannel fulfillment gives each channel its own stock: a pallet reserved for Amazon, another for the webshop, a separate allocation for wholesale. Each channel works on its own, until one sells out while another sits on overstock, and every purchase order starts with a guess about how to split it.

Omnichannel fulfillment pools that inventory. Every channel draws on the same stock, so a unit sells wherever demand shows up first. Stock levels go back to your channels as orders come in, which keeps you from selling what you no longer have.

1. One entry point. An order arrives from any channel and lands in one order management system.
2. A check first. The system confirms the product is available and can ship to this address with these requirements.
3. The right location. The order goes to a fulfillment center holding the stock. In Europe, the system picks the location closest to the customer; in the US, orders ship from the sites where you place your stock.
4. The right carrier. Carrier and service level are chosen on destination, weight and speed.
5. Back to the channel. The location picks, packs and ships, and tracking flows back to the channel the order came from.

This happens automatically for every order, whichever channel it came from.

In our OMS, you see stock per location and per product in real time, with low-stock alerts before a channel runs dry. Order status, carrier performance and cost per order sit in the same place, so you can judge each channel on what it really costs to fulfill.

Opening a channel in another market follows the same pattern: the same integration connects to stock in that market. In the US, your webshop orders, Amazon orders through Fulfillment by Merchant, Walmart Marketplace and TikTok Shop all draw on US stock. In Germany, a brand selling on Amazon.de and Otto ships those orders from German stock, and the same pool serves its German webshop.

Start with fulfillment in the USA or fulfillment across Europe, and add channels and markets as demand grows.

Returns from webshop and marketplace orders come back to a local address in 13 countries, including our own returns hub in Miami, and are registered within 48 hours of receipt (working days). Our returns service runs alongside fulfillment or on its own.

Customer service across your channels is available as a separate service.