How Rainkiss Ships
Designer Ponchos Worldwide
From 3 Regional Centers
The Amsterdam brand behind sustainable designer ponchos saw demand take off from day one, in every market it entered. With Salesupply it runs fulfillment from three regional centers, in the US, the Netherlands and the UK, connected to one Shopify store. The result: significant savings on shipping costs and on time, with daily order handling down from hours of manual checks to less than 15 minutes.
- Industry
- Fashion
- Services
- Fulfillment
- Markets
- US and Canada, UK, continental Europe
- Platform
- Shopify
- Result
- Significant cost and time savings
The Challenge: Demand Faster Than a Small Team
Rainkiss makes fashionable, high-quality rain ponchos from recycled PET bottles, a category that until then meant cheap plastic. The brand launched in Western Europe, with Germany, France and the UK first, and sold mainly through social ads on Facebook and Instagram.
“From the very first moment, demand went through the roof, no matter which market we stepped into.”
At first the team packed orders itself, some days around 300. A first fulfillment partner took that work away and brought better shipping rates, but its connection to Rainkiss's Shopify store did not work well. Every day meant manually processing, checking and double-checking orders. When Brexit then caused delivery problems in the UK, Rainkiss went looking for a new partner.
The Approach: Plug and Play, Then Duplicate
Rainkiss found the Shopify connection to Salesupply's warehouse system ready to use. The first question was about the UK, but the conversation soon moved to North America, where marketing in the US and Canada was taking off.
“Because our marketing in both the US and Canada was catching on so well and it was far more economically attractive to outsource fulfillment there locally we decided to partner up with Salesupply in the US in addition to the ecommerce fulfillment center in Heerlen.”
“The set-up of the warehouse in New Jersey was even easier and faster than the set-up in the Netherlands.”
The UK followed on volume. Fulfillment from the Netherlands worked well, but as UK orders kept rising, shipping them from a warehouse in the UK became the cheaper option.
“The number of orders from the UK continued to rise and the cost savings achieved by fulfilling orders locally in the UK became very interesting.”
“We use Salesupply’s North American warehouse for fulfillment of orders in the US and Canada and the Dutch warehouse for our continental European markets. Aside from that, every new market is tested from our Dutch warehouse.”
The Result: Significant Cost and Time Savings
Rainkiss now ships from three regions through one partner and one Shopify connection. Local fulfillment cut shipping costs in North America and the UK, and the daily order work that used to take hours now takes minutes.
“Every day I spent a lot of time manually processing, checking and double-checking orders. That’s not something you want. Now with Salesupply, it’s less than 15 minutes of work and it’s so easy that I don’t even have to do it myself anymore.”
- Lower shipping costsLocal fulfillment in the US, Canada and the UK, where it pays most.
- Hours back every dayOrder work down from hours of manual checks to less than 15 minutes.
- No more packing in-houseFrom around 300 orders a day packed by the team to none.
- North America, fastNew Jersey set up even faster than the Netherlands.
- No Brexit frictionUK orders ship from inside the UK.
- Low-risk market entryNew markets tested from the Netherlands before stock moves locally.
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