Client Story

How Segway-Ninebot Launched
6 D2C Webshops
in 2 Months

Segway-Ninebot sold its electric scooters through retail. To open its own branded webshops, it needed a partner to set up and run the whole direct-to-consumer operation. With Salesupply, fully localized stores went live in six European markets within two months, with two more markets shortly after.

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Man with a helmet holding a folded Segway-Ninebot electric scooter on a coastal path

Industry: Consumer electronics / mobility
Services: Fulfillment, customer service, returns
Markets: 8 European markets
Model: From retail to direct-to-consumer
Result: 6 localized webshops live within 2 months

The Challenge: A Retail Brand Without a D2C Operation

Segway-Ninebot built its name on R&D and a broad retail distribution network for its personal mobility products. When electric kick scooters took off, selling online became too interesting to leave to resellers alone. A webshop also gave the brand a place for pre-order campaigns on new models and a channel for end-of-life products and accessories.

As an A-brand, Segway-Ninebot wanted its own branded store, not only a presence on marketplaces. But the organization was built for retail, not for running a direct-to-consumer operation. It needed one partner to set up and run all of it.

The Approach: Six Localized Stores in Two Months

Salesupply and Segway-Ninebot drew up a roadmap to open fully localized webshops in the UK, the Netherlands, Germany, France, Spain and Italy within two months. Portugal and Poland followed shortly after.

The products raised the bar. Electric scooters are heavy and carry large batteries, which puts specific demands on fulfillment, delivery and returns. Salesupply runs everything behind the stores: order handling and delivery, customer service and returns, in every market including the UK through the Brexit transition.

“The collaboration with Salesupply not only provided a seamless solution for these logistical hurdles but also played a crucial role in managing the complexities of international markets, including the significant UK market, making Brexit transitions notably smoother for Segway-Ninebot.”

Dennis Hardholt, President, Segway-Ninebot EMEA

The Result: A Direct Channel Across Europe

Segway-Ninebot went from a retail-only brand to its own webshops in six European markets in two months, and eight shortly after, with one partner running the operation behind every store.

Fast launch6 localized webshops live within 2 months.
Room to growPortugal and Poland followed, 8 markets in total.
One partnerFulfillment, customer service and returns for every store.
A smoother BrexitThe UK, a significant market, managed through the transition.