How Padelshop.com
Moved Its Next-Day Cut-Off
From 4 pm to 10 pm
Padelshop.com started in the loft of a padel center, with 121 SKUs and no processes. Moving fulfillment to Salesupply gave the padel specialist a professional operation and a simple Shopify connection. Then the data showed its customers shop in the evening, so the next-day cut-off moved from 4 pm to 10 pm.
- Industry
- Sports equipment
- Services
- Fulfillment, returns
- Markets
- Netherlands, Belgium and beyond
- Platform
- Shopify
- Result
- Next-day cut-off 6 hours later, from 4 pm to 10 pm
The Challenge: A Webshop in a Sports Center Loft
Padel, the mix of tennis and squash that started in Spain, is one of the fastest-growing sports in the world. Padelshop.com, the padel equipment specialist, was split off from a Dutch padel company that ran everything from wholesale to indoor courts. The ecommerce business started small and improvised.
“The early days of Padelshop.com were tough. We started in the loft of one of the Plaza Padel locations. We had no structure, no processes, and 121 SKUs. Imagine having to store all these products in a sports facility visited by thousands of people every month. From a business perspective, this was a big liability.”
To take the next step, the operation had to become professional. Brandon van Deelen had worked with Salesupply's fulfillment at a previous company and liked how simple it was, so he called Salesupply again.
The Approach: Simple Systems, Fast Onboarding
Onboarding was fast. Standardized processes meant the Padelshop.com team knew from day one what was expected of them. depot.io, Salesupply's fulfillment platform, connects the Shopify store to the warehouse management system, and the team picked it up straight away.
“Very often these connecting tools are complex and not user-friendly at all. With Depot there were no doubts or frustrations, my team instantly knew how to work with it, and – even more important – we are still in control and can make changes.”
All orders ship from one central warehouse in the Netherlands, serving Padelshop.com's main markets, the Netherlands and Belgium, as well as customers elsewhere in Europe and in parts of the Middle East. Salesupply also handles regular returns, while Padelshop.com's own specialists take complaints and damaged products.
The Result: Next-Day Delivery for Evening Shoppers
When Padelshop.com started with Salesupply, the cut-off for next-day delivery was 4 pm. The data showed its customers prefer to shop between 6 pm and midnight, after the cut-off. Together with Salesupply, the cut-off moved to 10 pm, so orders placed in that evening peak still arrive the next day.
“Customers are becoming more demanding and they want to receive their newly bought products as soon as possible.”
- Cut-off 6 hours laterNext-day delivery for orders until 10 pm, up from 4 pm.
- Evening peak coveredThe 6 pm to midnight shopping window now mostly ships next day.
- Liability goneStock out of a busy sports center, into a professional warehouse.
- Team in controlA Shopify connection the team understood and could change from day one.
“Yes, 100%. If you want to invest in an organization that stands for its customers and wants to be top of mind, then I think Salesupply is the right partner. While Salesupply is able to create operational excellence, you can focus on creating customer intimacy.”
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