How Bears with Benefits
Launched in Italy
in 7 Weeks
The beauty vitamin brand was a hit in Germany and wanted Italy next, one of Europe's largest supplement markets. It asked for a launch in seven weeks. With fulfillment and native Italian customer service from Salesupply, the Italian direct-to-consumer channel went live on schedule.
- Industry
- Health & beauty
- Services
- Fulfillment, customer service
- Market
- Italy
- Platform
- Shopify
- Result
- Italian D2C channel live in 7 weeks
The Challenge: From German Success to a European Brand
Bears with Benefits makes gummy bear shaped beauty vitamins, positioned as a premium product for natural beauty from within. The brand launched direct-to-consumer, but some of Germany's biggest drugstore chains wanted it straight away, so the first year went into supplying retail. After that the D2C channel grew fast as well, and the next step was abroad.
“Now that we are successful in Germany it is time to nurture this and expand cross-border.”
First stop: Italy. The deadline: seven weeks.
The Approach: A Partner That Said Yes to 7 Weeks
Bears with Benefits found Salesupply online while looking for a partner with a fulfillment location in Italy. The first conversation settled it.
“I reached out and my main question was: ‘We want to launch Italy in 7 weeks: can you help us?’ When the answer was ‘No problem, let’s talk about connections and SKUs’ we knew we found our fulfillment services partner.”
The Shopify connection to the warehouse management system was quick, and the team had real-time access to stock and orders from day one. The harder part was the assortment: 10 SKUs sold in 46 different bundles. Salesupply set it up without problems.
For delivery, price was not the deciding factor. As a premium brand, Bears with Benefits picks the most reliable carrier in each market, not the cheapest.
“Bears with Benefits is a premium product so we need to deliver a premium customer experience in every step of the process. Therefore we are not looking for the cheapest carrier we choose the most reliable one for every market, which provides the best possible service to our customers.”
Customer Service: Native Italian, With Real Involvement
The same reliability argument applied to customer service. Bears with Benefits outsourced its Italian customer service to Salesupply, with native agents who handle Italian customers in their own language.
“From the beginning, the Salesupply customer service agents showed that they really cared about our products, it was great to see their involvement. I have never experienced this level of dedication from a fulfillment – and customer service provider before.”
The Result: Italy Live on Schedule
- Live in 7 weeksThe Italian D2C channel launched within the deadline.
- Complex assortment handled10 SKUs in 46 bundles, set up without problems.
- Premium deliveryThe most reliable carrier per market, chosen for the customer experience.
- Native customer serviceItalian customers served in Italian by an involved team.
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