How Karo Healthcare Scaled
Pan-European Fulfillment
Without Scaling Its Team

The Challenge: A Fragmented Operation That Could Not Keep Up

Karo Healthcare is no small player. Headquartered in Stockholm, it sells healthcare products in more than 90 countries, with well-known brands such as Remescar and Nutravita. Its growth targets are ambitious, and its ecommerce operation was not built for them.

Fulfillment was handled separately for each brand, and in some cases split up further by market. For a lean ecommerce team already stretched thin, that complexity was unsustainable. Every new market or channel added another layer of work. Karo Healthcare needed one fulfillment strategy that would let it act like a local player in every European market, without adding headcount to match.

The Approach: One Partner, Six Fulfillment Centers

Salesupply and Karo Healthcare designed a pan-European fulfillment strategy around six strategically located fulfillment centers. The goal: the best balance of delivery times and costs, with Karo Healthcare operating like a local player in each market, using local carriers, local logistics preferences and market-specific service options.

The local approach paid off quickly. In Italy, where cash on delivery remains a strongly preferred payment method, Salesupply built COD management into the service as a value-added option and took the administration off Karo Healthcare's plate. Italian sales increased significantly on the back of COD orders alone. The same approach, adapted to local preferences, runs in every market.

Day-to-Day Operations: Off the Table

Salesupply took full ownership of Karo Healthcare's day-to-day fulfillment. Our control tower monitors the supply chain proactively and deals with potential disruptions before they become problems, so Karo Healthcare's team can focus on growth instead of firefighting.

The setup is built for speed. With 31 sales channels integrated, from direct-to-consumer stores to general marketplaces and specialist platforms, a new digital sales channel can go live within a single day.

The Result: Growth Without the Headcount

Karo Healthcare now runs a streamlined, scalable fulfillment operation across Europe through a single system integration, with one point of contact, one stock overview and the flexibility to offer consumers their preferred carrier at checkout.

• Lower fulfillment costsSignificantly reduced, alongside strong international growth.
• A new channel in a day31 sales channels connected through one integration.
• Local in every marketLocal carriers, preferred carrier at checkout and COD in Italy.
• One of everythingOne integration, one point of contact, one stock overview.